Frequently Asked Questions

Member Lifetime Value (MLV) is the total revenue a gym can expect to generate from a member throughout their entire relationship with your facility. It's calculated by multiplying the average monthly revenue per member by the average membership duration in months.

MLV is crucial because it helps you understand the true value of each member, make informed decisions about member acquisition costs, and identify opportunities to increase revenue through improved retention and service offerings. Gyms with higher MLV typically have more sustainable business models and greater profitability.

Most gym owners begin seeing improvements in member engagement and satisfaction within 30 days of implementing our recommendations. Measurable improvements in retention rates typically become apparent within 60-90 days.

However, the timeline can vary depending on your current retention rates, the specific strategies implemented, and how consistently they are applied. We provide regular monitoring and adjustments to ensure you're on track to achieve your goals.

We typically require access to member data including join dates, cancellation dates, membership types, monthly fees, and basic demographic information. We also analyse usage patterns, class attendance, and any available member feedback or survey data.

All data is handled with strict confidentiality and in compliance with GDPR and other applicable data protection regulations. We can work with anonymised data if preferred, and we'll sign appropriate confidentiality agreements before beginning any analysis.

Yes, we work with gyms of all sizes, from independent studios with 100 members to large chains with multiple locations. Our strategies are scalable and can be adapted to suit different business models, member demographics, and operational structures.

For smaller gyms, we often focus on cost-effective retention strategies and community building. For larger operations, we may emphasise data analytics, automated systems, and standardised processes across locations.

We specialise exclusively in gym member lifetime value optimisation, giving us deep expertise in the unique challenges and opportunities within the fitness industry. Our team understands member psychology, seasonal patterns, and the specific factors that influence gym member retention.

Unlike general business consultants, we have proven frameworks specifically designed for fitness businesses, extensive benchmarking data from the gym industry, and practical experience with the operational realities of running a fitness facility.

Absolutely. We provide comprehensive staff training programmes covering customer service excellence, member retention techniques, effective communication, and sales strategies. Our training is tailored to your specific team and operational needs.

We also offer ongoing coaching and support to ensure successful implementation of new strategies and processes. This includes regular check-ins, performance monitoring, and adjustments based on real-world results.

Our pricing varies based on the scope of work and size of your operation. Basic retention analysis starts from €1,500, comprehensive strategy development from €2,500, and full implementation support packages from €5,000.

We also offer monthly retainer packages starting from €500 for ongoing consultation and support. All pricing is customised based on your specific needs, and we provide detailed proposals outlining exactly what's included in each service package.

Yes, we strongly believe in supporting our clients through the implementation process and beyond. We offer various ongoing support options including monthly retainer packages, quarterly strategy reviews, and ad-hoc consultation services.

Our ongoing support includes performance monitoring, strategy refinements, staff coaching, and assistance with new challenges as they arise. Many of our most successful clients work with us on an ongoing basis to continuously optimise their operations.